Room for a Pool · a Sun-Checked Postcards machine · by Internet Media NowIt's their house
An aerial photo of your own backyard is a pattern interrupt. Nobody bins it without looking. A rendered pool on it starts the exact conversation you sell in.
17221 NE 77TH LN · HAWTHORNE FL
lot 1.9 ac · sold <12 mo · pool-fit 90/100
lot 1.9 ac · sold <12 mo · pool-fit 90/100
Show every homeowner their own backyard with the pool already in it.
A done-for-you direct-mail machine, licensed to one pool builder per territory. It reads public sale records, finds owner-occupied homes on big lots with no pool, verifies the yard fits from aerial imagery, renders your pool onto their real photo, and mails it. The QR code drops the lead in your CRM.
DRAG THE LINE · this is a real home that passed every filter
What lands in their mailbox
Not a coupon. A 4x6 photo of the house they just bought, seen from above, with your pool already built. Plus the view they'd have from the deck chair.
This is a live example, not a mockup. That home sold in the last 12 months, sits on 1.9 acres, has no pool on the county improvement record, and its yard scored 90/100 for pool fit from aerial imagery. The print proof came back from the mail API before this page was built.
The machine, stage by stage
Five stages, fully automated, one human decision: which renders are good enough to mail. Nothing mails without your approval.
01
Pull the buyersPublic property records, refreshed monthly, free
Every home that sold in the last 12 months for $350,000+: single-family, owner-occupied, on a quarter acre or more. New owners with fresh equity and moving-in energy, in yards big enough to dig.
02
Drop everyone who already has a poolCounty improvement records
Any parcel with a pool, pool heater, or solar-pool improvement on record is gone. What's left is your exact market: big sunny lots, no pool, money in the walls.
03
Check the yard fitsAerial imagery + AI vision, 0-100 per parcel
The machine pulls a satellite tile of each parcel and scores the yard: open contiguous space, no cage, low tree cover, no visible obstructions. Only verified pool-ready yards make the mailing list. Top 50 per run.
04
Render your pool onto their yardPhotoreal edit of their actual aerial photo
A free-form pool and paver deck, composited where a builder would put it, matching the photo's light and shadows. Nothing else changes. You review every render before it prints; a bad one never leaves the queue.
05
Mail it, catch the leadPrint API + personal landing page + your CRM
Cards print and mail for about a dollar each, no print shop, no minimums. The QR opens a page with their own render as the hero and a three-field form. Submissions land in your CRM tagged and ready to call.
The homeowner doesn't imagine the pool. They see it.
Every card carries the aerial proof and the backyard dream in one image pair. That's why it gets handed to a spouse instead of thrown away.
Why this outsells every other card in the stack
The timing is right
Every recipient bought in the last 12 months, the window when homeowners spend the most on the property. The pool conversation is already happening at their kitchen table.
They're pre-qualified
$350k+ purchase, quarter-acre-plus lot, no existing pool, AI-verified room to build. You're not mailing a zip code. Every single card goes to someone who could sign a pool contract.
Run your own numbers
This models the real deal: license fee, 500 included cards, extras at $1.50. Stress-test it with your close rate and your average pool.
Gunite, fiberglass, or full outdoor-living builds
500 included in your license; extras $1.50 each, printed, mailed, postage included
Personalized direct mail runs 0.5-2%+. This card is more personal than most.
These leads scanned a photo of their own yard. They're not cold.
Monthly projection
Pool Territory license (500 cards included)$1,475
Extra cards at $1.50$0
Total monthly cost$1,475
Leads (QR scans to form)5.0
Pools sold0.8
New contract value$56,250
One signed pool covers 50 months of the machine.
Projection, not a promise. All-in number: license and every card, nothing hidden. Assumes one mailing per household and contracts at your average.
Pricing
One flat license, cards included. No contracts past 30 days, no per-lead fees. Cancel monthly; your territory reopens to your competitors the day you do.
Pool Territory License
Pool builders and remodelers · one builder per territory
$1,475/month
- 500 postcards a month, printed and mailed, included
- Territory data pipeline: every qualifying sale, refreshed monthly
- No-pool + lot-size + AI yard-fit screening on every parcel
- Photoreal pool renders, reviewed before anything mails
- Personal landing page per homeowner, with their render on it
- Leads tagged straight into your CRM
$1,500 setup · waived for founding operators
Claim this territory
The zero-scans guarantee. If your first 500 cards produce zero scanned leads, the next 500 mail free. Nobody else in direct mail signs that sentence.
One builder per territory. When yours is licensed, your competitors can't buy it at any price. First come, only served.
Need more volume? Extra cards are $1.50 each in prepaid blocks of 250. Unused included cards roll over one month.
The math that matters: at a $75k average contract, one signed pool pays for the machine for four years.
Claim your territory before the builder across town does
Tell me where you build and your average contract. I'll pull your territory's sale records, screen every yard, and show you exactly how many pool-ready homes are waiting for a card, before you commit to anything.
- Free territory report. Real counts from your territory's actual records, in 1-2 business days.
- See a real proof first. I'll send the print-ready PDF of a live card so you know exactly what mails.
- No setup fee for founding operators, first 5 territories only.
Get my free territory report
Two minutes. No card, no contract.
Prefer email? [email protected]. Replies same day.